Life Insurance Leads

Life Insurance Lead

Written by Michael Levin for informational purposes only.

Life Insurance Lead

So, how can you get a life insurance lead that will actually result in a sale? That is the question that has been in the mind of any insurance agent because even if you do manage to get a bunch of supposedly exclusive life insurance leads for agents, they are as good as nothing if they do not actually yield any profits for your business.

There are many life insurance lead generation companies out there and they sell anything from insurance life leads to final expense or annuity insurance leads. But how do you distinguish between the good life insurance sales leads and those insurance life leads that will just waste your time? There is a proven method that most agents use to answer this question and that is what I will talk about today.

The first step is deciding how much you have to spend to buy insurance leads. If your budget is small, then you may want to consider joining forces with another agent. The reason I am saying that is that, even though you will most likely life insurance lead generation campaign to fit your budget, you will most likely underutilize your hard earned money if you do it on your own. Now back to the method that I was talking about before.

Life insurance leads, in my opinion, should be bought in bulk. If you buy one life insurance lead at a time, then not only will you be wasting time ordering those leads, but you will also never be able to actually determine your success rate. I had a new agent email me a few years ago, and he told me that he was closing one deal after the other. He said that he was using his profits to buy more exclusive life insurance leads for agents as soon as he closed a deal. That sounds like a great plan, right? Well, not really.

Fortunately, I had the chance to talk to Mike and convince him to invest in a life insurance lead generation campaign that would yield him 10s of exclusive insurance leads on a daily basis. A year later, Mike started his own company and he has two people on staff whose only job is to bring him more qualified life insurance leads.

You see, whether you deal with term or mortgage life insurance leads, the trick is that you should buy in bulk. Many have said that in the insurance industry, you have to pay big to win big, and that is a golden rule. If you end up buying hundreds of exclusive life insurance leads and you don’t manage to close any sales, then you should stop and think for a minute. Is it your sales skills that are ruining the potential of those exclusive insurance leads, or if maybe each mortgage or term life insurance lead generation campaign that you followed had no potential to begin with? If it’s the later, then you should consider to buy insurance leads life or otherwise from a different company. That is the how you distinguish between good exclusive life insurance leads for agents and the rest.

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Life Insurance Lead Generation

Written by Michael Levin for informational purposes only.

Life Insurance Lead Generation

Nobody can claim that term or mortgage life insurance lead generation is easy, and I do not plan to be the first insurance agent to say so, but I will say that it doesn’t have to be. You have to understand that when you are trying to generate those free life insurance leads, you are spending a lot of your time and that defeats the whole point. How much do you value the time that it will take you to find one of those life or annuity insurance leads for agents? You have to pick a number and keep it in mind the next time you are out on a mortgage or term life insurance lead generation hunt.

In other words, just in case you don’t know where I am going with this, all I am trying to say is that the same way you would pay a handyman to help you with some work at home, you should hire one of those companies that sell exclusive life insurance leads for agents to help you get those life insurance sales leads. Actually, I take that back. You first have to evaluate how long it takes you to find some of those life insurance sales leads and then turn that time into a dollar amount and compare it with the money that a life insurance lead generation company would ask from you for a sales lead.

You see, it all comes down to math. I have estimated that I make about $100 profit per hour when working on my office and I am following up on the exclusive life insurance leads that I have bought. I could be spending that hour elsewhere, such as running out on the street chasing insurance life leads, but since I can buy exclusive insurance leads for agents at $25 each, due to the quantity of leads that I can afford to buy, I would have to be able to generate at least 4 leads in that same hour for the numbers to match.

Now, I know that some of you who concentrate on life insurance lead generation will second guess that statement. You are probably thinking that this hour costs me $100 of potential profit, whereas when I am sitting at my office, I have to follow up with every life insurance sales lead and I could potentially follow up with tens of sales leads, so I would have to buy insurance leads which would tap into that profit that I mentioned earlier. Well, you are wrong. That is why I said $100 profit and not revenue. I have accounted for the cost of all the leads life insurance agents will have to buy during that hour. If I hadn’t, then I would have said revenue instead of profit.

Those profit estimations go even higher when I try to follow up with business insurance leads, where I could potentially tap into a whole insurance package sale for a company if I am lucky. So, while those exclusive life insurance lead generation methods may seem like the way to go, you always have to think out of the box and do your math! In most cases, you will find that when you buy exclusive life insurance leads for agents the results tend to be more rewarding.

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Life Insurance Sales Leads

Written by Michael Levin for informational purposes only.

Life Insurance Sales Leads

Even if you are offering the best life insurance, you will not get anywhere if you don’t have some sort of life insurance sales leads, and that is what we will talk about today. If you think about it, the same rules that apply to life insurance leads, really apply on any kind of business. You need to set up your business in such a way so that people are able to be sold on your product, whether that’s an affordable insurance policy or even candy. The difference when it comes to the insurance industry is that nobody ever saw a store on the street and went in to sign up for an insurance policy. People tend to do their research prior to signing up for any policy, and as such, you have to be able to approach them and sell them on what you are offering.

Life insurance sales leads are meant to do just that. These life insurance leads basically come in the form of a filled out application with the contact information of a potential customer. There are many companies that sell life insurance leads for agents, and there are equally as many life insurance lead generation methods that you could employ as to gain some potential sales. It is those sales leads that will move your business forward and allow you to expand, so the more you buy or generate the better. But of course you already knew that. The real question here is which life insurance lead generation technique you should choose, or what kind of life insurance sales leads you should purchase.

The truth is that there is no person in the world that could give you an accurate answer to that. The best answer you will ever get is that you should try them all and then compare the results and figure out which worked best by looking at your insurance sales and where they originated from.

I always recommend that you set a budget for life insurance sales leads and work off of that. Even though most companies that sell sales leads will try to offer you exclusive life insurance leads, you may decide that they are too expensive for you to actually make profit. Especially when it comes to new insurance companies, I always recommend starting slow, and learning through the process. I say that because sometimes buying too many life insurance sales leads may prove to be bad for your business. You have to consider whether you have enough sales people to handle those leads, because they do come with a very short deadline. If you don’t sell your insurance policy as soon as possible, then someone else may sell theirs first, and getting a customer to switch over from a newly signed insurance policy is next to impossible.

You may want to consider trying to generate some qualified life insurance leads by yourself prior to hiring a company, whether that may be for mortgage, term, or whole insurance policies. That way, you will get a better idea of how to approach, and when to approach those customers once you decide to buy a sales leads package from a company!

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